The Past Is Present Becoming Egyptian In The 20th Century

The Past Is Present Becoming Egyptian In The 20th Century: A display featuring a broad selection of objects from 20th-century Egypt that together explore the ways in which ancient Egypt has provided inspiration for modern Egypt to brand itself through everyday goods. Focusing on the emblem of Banque Misr (Bank of Egypt) that was established in 1920 as the first bank owned and managed by Egyptians, its emblem includes a depiction of Cleopatra, the last pharaoh of Egypt, and lotus flowers, symbols of rebirth. Other objects further illustrate the connection between national economy, ancient imagery and the construction of modern identity, including: a milk bottle with the same logo as the bank, magazines, cigarette packages, a banknote, and a vinyl record. These newly acquired objects show the complex ways that ancient heritage was reclaimed and integrated into the everyday life of a society that was both modernising and confronting immense political change. Taking place 24 May-22 July, 2018 at the British Museum, Great Russell Street, London WC1B 3DG.